About the Company: The company belongs to a huge group. Listed on the BSE, it operates ISO-certified data centers and has strategic and certified partnerships with the world’s leading public cloud providers. The company was established in 2001 in Ahmedabad, India, and utilizes more than 200 talented engineers in numerous areas nationwide, including Vadodara, Ahmedabad, Indore & Rajkot. A certified Microsoft Gold Accomplice, the Company has developed to become one of the world’s most trusted and recognized Bespoke Program Advancement companies. Having built over 500 custom business-to-business and B2C apps, we developed skills in many businesses and trade spaces, such as FinTech and Healthcare, Horticulture, Coordination, E-Commerce, Genuine Bequest, etc.

Key Responsibilities:

Strategic Planning and Execution:

• Develop and implement digital marketing strategies aligned with business goals.
• Create and manage annual marketing plans, budgets, and performance metrics.
• Oversee the development of integrated marketing campaigns, including SEO, SEM, social media, email marketing, content marketing, and PPC.
• Brand Management:
• Define and enhance the company’s brand identity and ensure consistency across all channels.
• Develop and manage brand guidelines, ensuring all marketing materials reflect the company’s image and values.
• Conduct market research to identify opportunities for brand growth and development.
  Content Creation and Management:
• Oversee content strategy, creation, and distribution across all digital platforms.
• Collaborate with internal teams and external agencies to produce high-quality content that engages and converts target audiences.
• Manage the company’s website, ensuring it is up-to-date, user-friendly, and optimized for search engines.
• Social Media and Community Engagement:
• Develop and execute social media strategies to increase brand awareness and engagement.
• Monitor social media trends, tools, and applications, and apply knowledge to increase the effectiveness of social media campaigns.
• Build and nurture online communities, responding to customer inquiries and feedback promptly.
  Analytics and Reporting:
• Utilize analytics tools to track and report on the performance of digital marketing campaigns.
• Provide insights and recommendations based on data analysis to improve campaign effectiveness.
• Regularly present performance reports to senior management.
  Team Leadership and Development:
• Lead, mentor, and develop a team of digital marketing professionals.
• Foster a collaborative and innovative team environment.
• Identify training and development needs within the team to ensure continuous skill enhancement.

Qualifications : 

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• A Master’s degree or MBA is preferred.
• Minimum of 10 years of experience in digital marketing, with a proven track record of success in brand management and strategic planning.
• Strong knowledge of SEO, SEM, PPC, social media marketing, email marketing, and content marketing.
• Experience with marketing analytics tools such as Google Analytics, SEMrush, HubSpot, or similar platforms.
• Excellent leadership, communication, and interpersonal skills.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Creative thinker with a data-driven mindset and strong analytical skills.
• Ability to work in a fast-paced environment and adapt to changing priorities.