Email Marketing Coordinator
Full time @Pooja Chahar in Other Email JobJob Detail
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Experience 3 - 5 years
Job Description
About Company: The company is one of the leading technology solution providers for casting and auditioning in the entertainment industry. The company uncovers talent in film, television, commercials, theater, digital projects, and more. Casting and crew hiring solutions from the world’s most prolific casting directors and creators connect talent with high-quality jobs.
The company is the leading technology solution provider headquartered in Los Angeles with offices in New York, London, Sydney, Vancouver, India, Ukraine, and Poland.
Duties and Responsibilities:
- Conceptualize, set-up, and deploy email marketing campaigns in our marketing automation platform.
- Build, monitor, analyze and optimize data-driven automated emails, targeting customers based on attributes such as location, profile details, and onsite behaviors.
- Produce comprehensive weekly, monthly, and annual reports for all email campaigns and customer segments, using native reporting tools in our marketing automation platform, e-commerce platform, Google Analytics, etc.
- Develop dashboards to analyze email engagement rates and identify opportunities to drive conversions and improve customer engagement.
- Perform continuous A/B tests as developed by the marketing team in order to iterate and improve upon email results, including documenting outcomes and metrics.
- Proactively devise new ideas and contribute insights and strategies to constantly improve our email program.
- Must be willing to work across multiple brands and adhere to disparate creative best practices and a unique voice for each brand.
- Ensure optimal deliverability and compliance with global anti-spam legislation.
- Conduct email quality assurance across devices and platforms to ensure flawless execution.
- Stay informed of industry trends and make recommendations on new email tools, techniques and best practices.
Qualification & Attributes:
- Minimum 3-5 years of experience in an email marketing role, with responsibilities involving email marketing technology, and driving measurable results.
- Strong comfort level working with data, developing dashboards, running database queries, and working in Google Analytics, MS Excel, and Google Sheets.
- Proven experience facilitating an email marketing program for a consumer-facing online business, including advanced segmentation and A/B testing.
- Strong handle of marketing automation platforms including Braze, Salesforce, Marketo, HubSpot, MailChimp, etc.
- Understanding of email design best practices, email deliverability, and rendering across devices/email clients.
- Proficiency with HTML, basic email coding, CSS and data integrations such as APIs and webhooks.
- Extremely detail-oriented with an eye for deploying flawless email campaigns.
- Bachelor’s degree in business, Marketing or related field.
Note: We appreciate every application, however, due to a high volume of applicants, only shortlisted candidates will be contacted.
Required skills
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