Email Marketing Specialist
Work From Home @Recruitment Team in Design & Creative Email JobJob Detail
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Experience 2 - 5 years
Job Description
About Company : The company is the leading technology solution provider headquartered in Los Angeles with offices in New York, London, Sydney, Vancouver, India, Ukraine, and Poland.
Duties and Responsibilities
- Conceptualize, set-up, and deploy email marketing campaigns in our marketing automation platform.
- Build, monitor, analyze and optimize data-driven automated emails, targeting customers based on attributes such as location, profile details, and onsite behaviors.
- Produce comprehensive weekly, monthly, and annual reports for all email campaigns and customer segments, using native reporting tools in our marketing automation platform, e-commerce platform, Google Analytics, etc.
- Develop dashboards to analyze email engagement rates and identify opportunities to drive conversions and improve customer engagement.
- Perform continuous A/B tests as developed by the marketing team in order to iterate and improve upon email results, including documenting outcomes and metrics.
- Proactively devise new ideas and contribute insights and strategies to constantly improve our email program.
- Must be willing to work across multiple brands and adhere to disparate creative best practices and a unique voice for each brand.
- Ensure optimal deliverability and compliance with global anti-spam legislation.
- Conduct email quality assurance across devices and platforms to ensure flawless execution.
- Stay informed of industry trends and make recommendations on new email tools, techniques and best practices.
Qualification & Attributes
- Minimum 3-5 years of experience in an email marketing role, with responsibilities involving email marketing technology, and driving measurable results.
- Strong comfort level working with data, developing dashboards, running database queries, and working in Google Analytics, MS Excel, and Google Sheets.
- Proven experience facilitating an email marketing program for a consumer-facing online business, including advanced segmentation and A/B testing.
- Strong handle of marketing automation platforms including Braze, Salesforce, Marketo, HubSpot, MailChimp, etc.
- Understanding of email design best practices, email deliverability, and rendering across devices/email clients.
- Proficiency with HTML, basic email coding, CSS and data integrations such as APIs and webhooks.
- Extremely detail-oriented with an eye for deploying flawless email campaigns.
- Bachelor’s Degree in Business, Marketing or related field.
Required skills
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