Market Research Analyst

Job Detail

Duties and Responsibilities –

Monitor competitors of brands globally: from existing competitors to any new entrants in the market
Conduct a detailed product assessment of all competitor platforms including but not limited to current/new feature sets and new product launches
Conduct an in depth analysis of competitors’ value proposition, marketing & promotional strategies and social media trends on a regular basis
Stay up to date with competitor/industry news and communicate relevant information to the stakeholders
Gather and analyze market data, industry trends, and customer insights to discover potential avenues for growth
Produce meaningful insights based on information from primary and secondary research
Translate data into clear and comprehensive market intelligence reports for the Executive team and relevant stakeholders
Identify and implement an efficient system to store, organize and retrieve Market Intelligence data
Collaborate with IT or relevant teams to ensure data security, integrity, and accessibility
Add new leads from competitor websites and online databases to our CRM software

Qualification & Attributes –

Strong comfort level with Google Workspace (Sheets, Docs, Slides)
Experience with SmartSheet, Zendesk or entering data into a CRM a plus
Meticulous analytical and data compilation skills, ability to synthesize complex information and generate meaningful insights
Good report-drafting skills, with consistent attention to detail
Strong time management and organizational skills, capable to manage multiple projects simultaneously
Ability to work independently and collaboratively with global remote teams via Slack, Google Meet and Zoom
Naturally inquisitive, creative, and energetic team player with a passion for market research
Excellent verbal and written communication, presentation, and interpersonal skills
Working knowledge of tools used in competitive and market analysis (Nice to have)
2-3 years’ experience working in Market research (ideally with an entertainment focus)
Masters Degree in business, marketing or a related field (Good to have)

Note: We appreciate every application, however, due to a high volume of applicants, only shortlisted candidates will be contacted.

Any CRM Google Workspace Smartsheet Zendesk