FieldAssist

FieldAssist is a SaaS-based technology platform founded in 2014 and headquartered in Gurugram, Haryana, India. The company specializes in sales automation, distribution management, and route-to-market transformation for the FMCG and CPG sectors. Its flagship platform, FAi, offers a comprehensive solution for optimizing the CPG value chain, featuring tools for sales force automation, distributor management, and AI-driven insights. FieldAssist serves over 600-700 brands across more than 12 countries, with a user base exceeding 100,000 and coverage of approximately 7.5 million retail outlets. The platform connects stakeholders from headquarters to field teams and supports various industries, including apparel, retail, and consumer goods. FieldAssist is bootstrapped and profitable, with an annualized ARR nearing $10 million. The company has received early incubation support and is focused on distribution transformation and software development tailored to the CPG sector. It is trusted by numerous leading brands for enhancing visibility, efficiency, and sales performance.