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One97 Communications Limited is an Indian company based in New Delhi, with a corporate office in Noida. The company specializes in organizing and hosting mobile-based contests and subscription services for telecom operators. It collaborates with major telecom providers to manage interactive contests, handling everything from subscriber enrollment to prize distribution. The company designs and runs various contests, including the "Vodafone The Great Callertune Race Competition" and "Cash Mania Contest." One97 also manages subscriber services, including SMS-based subscriptions and query resolution. Prize management is a key aspect of their operations, offering rewards such as cash, mobile phones, and recharge vouchers. Additionally, One97 provides technical and legal support to ensure compliance and address any issues that may arise during contests. One97 partners with notable telecom companies like Vodafone and Airtel to deliver these services to their subscribers.