About the Company

A global technology and digital solutions organization focused on delivering transformative customer experiences and driving sustainable business growth. The company specializes in Salesforce platforms, marketing automation, data analytics, web development, and digital marketing, helping organizations streamline operations and improve customer engagement. Leveraging modern technologies and AI-driven insights, the teams partner with enterprises and fast-growing organizations worldwide to deliver scalable, high-impact digital solutions.

Role Overview

We are looking for a motivated Salesforce Marketing Cloud Associate to support the execution, optimization, and maintenance of marketing automation solutions. This role is ideal for someone early in their Salesforce Marketing Cloud career who is eager to build hands-on expertise in campaign execution, data management, and customer journey orchestration while working closely with cross-functional teams.

Key Responsibilities

• Support the implementation and execution of marketing campaigns using Salesforce Marketing Cloud.
• Assist in building and managing email campaigns, journeys, and automations.
• Work with Contact Builder, Email Studio, Journey Builder, and related SFMC modules.
• Help manage subscriber data, lists, and data extensions.
• Perform basic personalization using AMPscript and dynamic content.
• Collaborate with senior team members to understand business requirements and translate them into SFMC solutions.
• Support campaign testing, QA, and deployment activities.
• Monitor campaign performance and assist in generating reports and insights.
• Ensure adherence to best practices for data hygiene, compliance, and email deliverability.
• Document configurations, processes, and campaign workflows.

Required Skills & Qualifications

• 1–3 years of experience or hands-on exposure to Salesforce Marketing Cloud.
• Basic understanding of email marketing concepts, customer journeys, and automation.
• Familiarity with Email Studio, Journey Builder, and Contact Builder.
• Basic knowledge of AMPscript, HTML, and email templates is a plus.
• Understanding of data concepts such as data extensions, attributes, and segmentation.
• Good analytical and problem-solving skills.
• Strong communication skills and the ability to work collaboratively in a team environment.

Good to Have

• Salesforce Marketing Cloud certifications (Associate or Consultant level).
• Exposure to Automation Studio and SQL for basic queries.
• Understanding of marketing metrics such as open rates, CTR, and conversions.
• Prior experience working in a digital agency or consulting environment.

Soft Skills

• Eagerness to learn and grow in the Salesforce ecosystem.
• Strong attention to detail and ownership mindset.
• Ability to manage tasks effectively in a fast-paced environment.
• Positive attitude with a customer-focused approach.