MBA (Marketing) - B2G / Smart Solutions

Role Objective: To support and drive business growth across B2G (Government) and B2B segments by managing lead generation, tender lifecycle, and marketing execution.

Key Responsibilities (KRAs):

• Track and manage relevant tenders (GeM, eProcurement portals) and B2B opportunities end-to-end

• Support proposal preparation including PPTs, documentation, and coordination with technical teams

• Generate and maintain a qualified pipeline in domains like VTS, ICCC, Smart Mobility, and IT solutions

• Coordinate with clients (government departments & corporate clients) for meetings, follow-ups, and closures

• Execute marketing campaigns, lead generation activities, and brand positioning

• Maintain MIS, CRM, and lead trackers; ensure timely submissions and follow-ups

Expected Outcomes:

• Consistent pipeline generation across B2G and B2B segments

• Timely and high-quality tender/proposal submissions

• Improved conversion ratio through effective follow-ups and coordination

• Preferred Profile:

• Exposure to B2G / B2B marketing (Government / Smart City / IT Solutions preferred)

• Strong skills in PPTs, proposal writing, and client communication

• Comfortable with field work, client meetings, and strict deadlines

• High ownership, execution-driven, and problem-solving mindset