Role Description

We are looking for a results-driven Social Media Marketing Expert with a heavy focus on Performance Marketing (Meta Ads). You will be responsible for managing and scaling two diverse in-house portfolios:

1. E-commerce: Driving high-volume sales for a premium lifestyle apparel and accessories brand.

2. SaaS: Increasing subscriber acquisition and user growth for a specialized digital service application.

This is not a generalist role; we need a specialist who understands how to turn ad spend into measurable revenue and user growth.

Key Responsibilities

• Meta Ads Management: End-to-end execution of Facebook and Instagram ad campaigns, from audience research and setup to daily optimization and scaling.

• Sales & Conversion Focus: Achieve specific ROAS (Return on Ad Spend) targets for our e-commerce brand and lower CPA (Cost Per Acquisition) for our SaaS platform.

• Budget Management: Confidently manage and scale significant daily budgets while maintaining performance efficiency.

• Strategy & Creative Direction: Collaborate with the creative team to develop high-converting ad copies and visual assets.

• Data Analysis: Monitor deep-funnel metrics and provide weekly reports on sales, subscriber growth, and overall ROI.

Qualifications

• Proven Track Record: At least 3–5 years of experience specifically in Meta Ads, with a portfolio showcasing successful sales growth for e-commerce and lead/subscriber gen for SaaS.

• Big Budget Experience: Demonstrated experience managing and scaling large-scale ad budgets effectively.

• Advanced Meta Expertise: Mastery of Meta Business Suite, Pixel tracking, CAPI, A/B testing, and Advantage+ campaigns.

• Analytical Mindset: Proficiency in Google Analytics and other attribution tools to track the user journey from click to conversion.

• Strong Communication: Ability to explain complex marketing data in clear, actionable insights.

How to Apply

If you are a Meta Ads wizard who thrives on seeing real-time sales and subscriber growth, we want to hear from you. Please apply with your updated resume and a brief summary of the largest budget/ROAS you have managed.