Job Title: Social Media Manager (D2C / Content & Reels Focused)

Location: Sakinaka, Mumbai

Experience: 3–6 Years

Role Objective

To execute high-performing reels, ad creatives, and visual content that drive engagement, saves, and conversions — under direct guidance of the founder.

Key Responsibilities

1. Reels Execution (Primary Focus)

- Edit 10–20 reels per week

- Add hooks, subtitles, transitions, sound effects

- Ensure strong first 3 seconds (hook) and retention

- Repurpose 1 video into multiple formats (Reels, Ads, Shorts)

2. Graphic Design

- Create Instagram posts, carousels, and story creatives

- Design ad creatives (static + motion)

- Maintain a clean, minimal, skincare aesthetic

- Create before/after, ingredient, and educational creatives

3. Content Support (Scaled-Down Strategist Role)

- Assist founder in executing content ideas

- Convert rough ideas into scripts, hooks, and captions

- Suggest trending formats / audio (2–3 per week)

- Help structure content calendar (execution level)

What We’re Looking For

- Strong editing skills (CapCut / Premiere Pro / VN)

- Understanding of Instagram reels & short-form content

- Good sense of hook, pacing, and retention editing

- Basic design skills (Canva / Photoshop)

- Someone who consumes content daily and understands trends - Ability to execute fast and take feedback

Bonus Points

- Experience in skincare / beauty content

- Understanding of performance ad creatives

- Knows how to make content look premium + trustworthy

What You’ll Learn

- How to build a content engine for a D2C brand

- Editing for virality + conversions (not just aesthetics) - Direct exposure to founder-led strategy and decision-making

Growth Opportunity

Can grow into:

- Creative Lead

- Performance Creative Specialist