Key Responsibilities:

• Content Coordination and Strategic planning
• Performance measurement / analysis
• Coordination with Group entities and Social Media agencies
• Tracking & monitoring of social media handles of the Group and its entities

Requirements:

• Graduation in any discipline from a recognized university
• Prior work experience as a social media specialist
• Strong analytical skills & sound knowledge of SEO and keyword research
• Experience in social media content management
• Strong command over written and verbal English / Gujarati preferrable
• Excellent copywriting, editing skills & communication skills
• Ability to conceptualise creative content. Need to understand creative expression of content.
• Familiarity with performance marketing and data-driven optimization
• Need to be up-to-date with latest digital technologies, AI / ML etc and social media trends

Skills preferred:

• Adaptive and positive attitude, eye for detailing, and result-oriented approach with good multitasking and organizational ability
• Critical thinking and problem-solving skills
• Excellent organizational and time-management skills