Hiring: Social Media Manager (VIBE Marketer)

Location: Mumbai (On-site)

Experience: Min 3-4 years experience

Joining date: Immediate joining

Brand Website: www.thevro.ai

Our Instagram: vro.ai

About brand:

VRO by Sawariya Group is building India’s first conversational-AI lifestyle marketplace for men, designed around how men actually live, shop, and make decisions.

A brand rooted in culture, individuality & intentionally rejects aspirational perfection & loud masculinity. VRO's AI - speaks like a trusted BRO who makes things easier, smarter, and more relevant without trying too hard to everyday men navigating work, fitness, grooming, style, and well LIFE>>>.

Role Overview:

You’ll work closely with the Marketing Lead to plan & strategise content, manage social media calendars, support influencer collaborations, and help execute brand IPs, events, and campaigns.This is not just a planning role - it’s about making things happen on time.

What You’ll Do:

• Craft social media strategies for VRO’s social media platforms like Instagram, YouTube, LinkedIn & X
• Create content calendar across platforms & manage posting
• Craft & Manage campaigns on META Ads & Google Ads (Understanding of SEO &
• targeting)
• Manage Influencer collaborations (barter+paid)
• Assist the Marketing lead in execution of episodic content, brand events, IPs & partnerships
• Track & maintain content performance reports for real time content optimisations
• Bonus if have on-camera comfort (vox-pop, casual interviews, conversations)

Qualifications:

• Bachelor’s degree in Marketing, Communications, Media Studies, or a related field
• Experience in managing social media in men’s fashion, grooming, fitness, lifestyle brands OR have worked with an Agency/ Ecom marketplace.
• Managed content & build strategy for social media platforms like Instagram, YouTube, LinkedIn & X
• Experience creating lifestyle or culture-led content, Meme marketing
• Strong communication & negotiation skills
• Bonus if you like experimenting with AI tools
• Bonus if you create content for your own page (send us links)

Tools You Might Use

Notion, Hootsuite (or alternative), Google Sheets, Meta Business Suite for posting, META Ads Manager, basic analytics tools, AI Tools, Canva/Adobe photoshop, etc

(We care more about output than tools.)

You'll fit right in if:

• you’re Gen-Z at heart (energy > ego)
• you have strong cultural judgement
• you want ownership, not instructions
• you care about building something from Day 0

You’ll work closely with founders and marketing leadership.

You won’t be “managing posts.” You’ll be building a brand.

If this sounds like you, we’d love to meet you!

📩 To apply at VRO, share your resume & portfolio to: hr@thevro.ai

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